ENGLAND FA LAUNCH ‘HEADS UP’ MENTAL WELLBEING CAMPAIGN

May 17, 2019

The England Football Association, in partnership with mental health charity Heads Together,  announced a new campaign this week that uses football to "generate the biggest ever conversation around mental health.”

“Heads Up” will "harness the influence and popularity of football" to "show the world that mental fitness is just as important as physical fitness."

The campaign, which is particularly aimed at men, will be visible through all levels of men's and women's football in England next season as well as FA competitions and grassroots activations.

"As FA president I saw an opportunity to bring the sport I love - that many men talk about more than anything else in their lives - to help lead the next phase of the conversation," said Prince William, the Duke of Cambridge.

"Building on the amazing attitude that led England to the World Cup semi-finals, it will show us all that mental fitness is just as important as physical fitness."

Heads Up will be launched at the Community Shield match in August 2019 and will culminate at the 2020 FA Cup final next May.

FA chief executive Martin Glenn added: "Mental health remains one of the biggest issues facing men under the age of 45. Around 12 million people play football in England each year, with even more watching on, and Heads Up will use the power and popularity of football to drive awareness and change."

The Football Association is an Official Partner of Beyond Sport UK Forum in partnership with Sport England, taking place at Tottenham Hotspur Stadium on 25 June. We'll be discussing sport's ability to address social issues, unite local communities and help individuals connect and achieve their full potential. Tickets are limited, Secure your spot today!