Contact us

Subscribe to the Beyond Sport Bulletin

The email is not valid.

Contact us

+44 (0)20 7240 7700 | +1 (646) 854 5535 [email protected]

5th Floor, 110 High Holborn, London, WC1V 6JS

Football for Hope aids social organisations

The Football for Hope adidas Exchange Programme arrived in Brazil

This story is about Burera Volunteers for Development Association operating in Rwanda and using Football (Soccer) as a tool for social change.
This project won the Sport for Health Award.

The Football for Hope adidas Exchange Programme arrived in Brazil recently, with a three-day workshop held in Rio de Janeiro on 7-9 May. Bringing together nearly 100 people who were full of ideas and ready to learn and swap information, the workshop was part of the collaboration between FIFA and adidas to strengthen the know-how of NGOs in Brazil and abroad.

Organised at a local level by the Karanba social project, the adidas Exchange Programme – Brazilinvolves over 40 non-governmental organisations with an interest in exchanging know-how and expertise and in receiving training on mobilising resources, fundraising strategy and football coaching.

“Football For Hope is a concept, and one of FIFA’s philosophies is to recognise that the people with the best insight into the problematic social issues affecting communities all over the world are local people,” said Federico Addiechi, FIFA’s Head of Corporate Social Responsibility.

The venture in Brazil has been coined the biggest programme to date for Football for Hope, expecting to be leaving a very important legacy in Brazil. Football for Hope fully believe in the power of sport in transforming lives.

The exchange program has as its objective to train social organisations in how to use spot as a tool for social change.


Explore other projects

Country: Rwanda


NFL And NFL PLayers' Association Unveil Mental Health Initiative