The Football for Hope adidas Exchange Programme arrived in Brazil recently, with a three-day workshop held in Rio de Janeiro on 7-9 May. Bringing together nearly 100 people who were full of ideas and ready to learn and swap information, the workshop was part of the collaboration between FIFA and adidas to strengthen the know-how of NGOs in Brazil and abroad.
Organised at a local level by the Karanba social project, the adidas Exchange Programme – Brazilinvolves over 40 non-governmental organisations with an interest in exchanging know-how and expertise and in receiving training on mobilising resources, fundraising strategy and football coaching.
“Football For Hope is a concept, and one of FIFA’s philosophies is to recognise that the people with the best insight into the problematic social issues affecting communities all over the world are local people,” said Federico Addiechi, FIFA’s Head of Corporate Social Responsibility.
The venture in Brazil has been coined the biggest programme to date for Football for Hope, expecting to be leaving a very important legacy in Brazil. Football for Hope fully believe in the power of sport in transforming lives.
The exchange program has as its objective to train social organisations in how to use spot as a tool for social change.
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