NFL PLAY 60
This project's parent organization is NFL
It operates in United States
It uses American Football
Entered the Sport Federation or Governing Body of the Year
More about NFL PLAY 60
Designed to tackle childhood obesity, NFL PLAY 60 brings together the NFL’s long-standing commitment to health and fitness with an impressive roster of partner organizations. In addition to national outreach and online programs, NFL PLAY 60 is implemented at the grass roots level through NFL’s in-school, after-school, and team-based programs. The NFL PLAY 60 initiative is prominent during the NFL’s key calendar events including Super Bowl, Pro Bowl, Draft, Kickoff and Thanksgiving and is supported by many of the NFL’s players and coaches year round.
NFL PLAY 60 comes to life with all 32 teams and their communities. Players make school visits to talk about the importance of health, host youth fitness events, build public play spaces and film public service announcements. Young fans across the nation participate in NFL Flag Football, NFL Punt, Pass and Kick (a skills competition that began in 1961), and the NFL Girls Flag Football Leadership program. All of these football-based opportunities encourage fans to be active and fit. In addition to these year-round programs, special NFL PLAY 60 Youth Football Festivals during major events such as Draft Kickoff, Super Bowl and Pro Bowl allow thousands of children to get active aside NFL superstars.