Mpower Sports launches #WeAreAllSportsFans Paralympic Games campaign
Mpower Sports has launched the #WeAreAllSportsFans social media campaign for the Rio 2016 Paralympic Games and beyond.
Starting from 1st August, Mpower Sports is looking for your help to capture videos, pictures and stories of the fan experience with the Rio Paralympic Games and the adaptive sports world and showcase athletic highlights and athlete achievements through the lens of the sports fan.
The goal of the #WeAreAllSportsFans campaign is to reach the international sports community and sports fans worldwide and have them engage with adaptive sports before, during and after the Rio 2016 Paralympic Games.
Fans should use the #WeAreAllSportsFans hashtag with Twitter, Instagram, Facebook and YouTube, and post video, pictures and stories of the fan experience leading up to and during the Paralympic Games and adaptive sports competition whether in person or online.
Fans should share reactions, commentary, emotions and stories around the question, “Why are you a fan of adaptive sports?” At the end of the Paralympic Games Mpower Sports will feature the top three medal winning social media posts with the most likes and shares.
“We want to bring attention to the fans of adaptive sports and the experience of fans around the world during the Rio Paralympic Games,” said Robert Mueller, co-founder of Mpower Sports. “We believe that there is a unique opportunity to share the experience of current fans and to open the door for new fans to realize the power of adaptive sports.”
“We know that the world is eager to see more adaptive sports and there is a vibrant fan base waiting to be discovered,” said Eli Wolff, co-founder of Mpower Sports. “The universal language of sport includes adaptive sports and we are thrilled to uncover the engagement of this new segment of sports culture and take it to the next level. We know that we are all sports fans.”