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Xiaomi launches public campaign to support Beyond Sport Foundation

The Beyond Sport Foundation is excited to announce that innovative electronics giant, Xiaomi, has chosen the Foundation as the beneficiary of its #RaiseTheCup campaign. As millions of fans around the world train their eyes on Russia to see which of the 32 national football teams becomes the one to raise the victory trophy, we’ll be keeping our eyes on you!  

From June 14 to July 15, 2018 Xiaomi will donate $0.25 (up to $150,000) for every photo or video shared to Twitter and Instagram using these simple guidelines: 

1. Take a picture or video of yourself raising a cup (or something else, be creative!)

2. Post it to Instagram or Twitter using the hashtags #RaiseTheCup and #Xiaomi

3. Tag 3 friends

4. Your account must be set to public for your post to be seen and counted. Xiaomi representatives will be tallying the posts daily*.

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The more posts you make, the larger the donation Xiaomi makes to the Beyond Sport Foundation.  The funds will help us continue to celebrate, support and raise awareness and funds for organizations around the world that are using sport to help make the UN Sustainable Development Goals (SDGs) a reality. Covering health and well-being, peace and social justice, education and employment, partnership and collaboration, and innovation and tech, Foundation grantees represent the best in class of organizations using sport to create positive social change.

Over the last decade, we have supported 200+ organizations worldwide, providing $1.5M+ in funds, and distributing $7 million+ in long-term strategic support through Beyond Sport's world renowned Global Awards. And, this year, nearly 400 organizations have applied for support – the most in our history. The group of projects submitted encompass over 100 countries, six continents, and 40 different sports! Hear from some of our 2017 Awards short listers:








Xiaomi believes that not only should innovation be fun, but it should be for everybody. Our combined hope for the #RaiseTheCup campaign is to inspire you to have fun and learn more about how sport can be used to drive sustainable social change. Xiaomi (@xiaomi) and Beyond Sport (@BeyondSport) will be reposting your most creative efforts, so have fun while making a difference! 

Visit the Mi Community for more information about the campaign and Xiaomi.

 In New York this September 12 – 13? Get a front row seat to see the amazing organizations who are in contention for our 2018 Global Awards. Take advantage of our limited time only early bird rate to get your ticket to Beyond Sport United and Global Awards. Secure your spot here

*The right of final interpretation belongs to Xiaomi Inc. Campaign ends at 23:59 GMT July 15 


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