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Adidas has launched the next phase of its latest global initiative, You Got This, which now features prominent athletes in a move to highlight the importance of positive influences in sport. It highlights the pressures athletes experience on the sidelines and the people who inspire them to overcome self-doubt in an effort to foster a supportive and encouraging environment for athletes.
You Got This comes in response to adidas’ global study, which uncovered a concerning trend: four in five amateur athletes experience unhelpful behavior from sidelines, often from coaches, parents or supporters. These negative actions, though sometimes well-meaning, can create unnecessary pressure and discourage young athletes from continuing in their sport. In collaboration with sports psychologists, adidas spotlighted common behaviors that can undermine an athlete’s confidence and motivation, such as scoreboard shouting, focusing solely on the outcome and offering excessive post-game analysis.
To address this, the brand has teamed up with sports stars including Aitana Bonmatí, Lamine Yamal, Anthony Edwards, Jurgen Klopp, Trinity Rodman and Aliyah Boston, who are using their platforms to raise awareness and create positive ripple effects across the sporting world. Adidas has introduced its Sideline Essentials framework—a set of five positive behaviors designed to inspire athletes and encourage them to keep playing. These behaviors, backed by research and endorsed by sports icons Klopp, Son Heung-min and Bonmatí, provide practical advice on how to be a more supportive presence on the sidelines.
Florian Alt, Vice President of Global Brand Communications at adidas, explained the campaign’s purpose: “This latest chapter of our brand campaign is all about motivating everyone—whether coaches, parents, supporters or teammates—to become a positive influence. We wanted to show that the every day actions of those around an athlete can make all the difference in whether they keep showing up or quit the game.”
Adidas’ research showed that if coaches, parents or supporters adopted just one of the Sideline Essentials positive behaviors, it could encourage up to 20 million more athletes to play sports more regularly. The findings are part of the brand’s ongoing commitment to helping keep young athletes engaged and motivated in sport.
“I’ve been in football a long time and I know how crucial it is to have the right support around you. A simple ‘well done,’ a hand on the shoulder or a word at the right moment can change a player’s mindset and performance. The advice in adidas’ Sideline Essentials emphasizes that celebrating the player should be the focus and that kind of encouragement is essential for athletes to thrive,” said Klopp.
As part of this initiative, adidas is bringing its message to life on the ground. Over the coming weeks, some of the world’s top athletes will appear at grassroots sporting events around the world, offering their support to young athletes and demonstrating the power of encouragement and positive behavior. With You Got This, adidas is hoping to spark a global shift toward positivity in sport, ensuring that the next generation of athletes can thrive in an environment where they feel truly supported.
Photos: adidas
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