This year was an exciting one for us rounded out by a fresh new brand identity and website – the first in our 16-year history. Reflecting a renewed mission to champion people and communities through sport, in 2024 we continued to innovate how we are going Beyond Sport – diversifying our approach across programs, better leveraging our network’s expertise and building partnerships that are allowing us to reach new communities.

Across our programs, we’ve been extremely proud to collaborate with and help support a diverse range of groups across 32 countries and six continents who are using 58 sports to address social issues around the world.

HIGHLIGHTS FROM OUR PROGRAMS
- Beyond Sport X Under Armour: since launching in 2023, this program has since awarded over $163,000 to 23 organizations across the UK and eight European countries that are positively impacting youth health, personal growth and future success. Learn More
- Head In The Game powered by Z Zurich Foundation: 2024 marked the one year anniversary of this program to promote youth mental wellbeing in the U.S., encompassing grants and capacity-building, an advocacy campaign and a Learning Community. Learn More
- Hoops + Health founded by Sun Life & Beyond Sport: since 2023, this regional community program has been using basketball to combat rising physical inactivity levels and sedentary behavior among Asia’s youth. Learn More
- NFL Foundation UK Community Partnerships: through 2024 we have supported funding distribution to 21 youth programs across London, Birmingham, Greater Manchester and Leeds that are using NFL Flag Football to champion equality and opportunity in underserved communities. Learn More
- Return to Play Fund founded by Beyond Sport & ESPN: since 2021, this program has been promoting equitable access to play for Black and Brown youth in the U.S. through grants, advocacy and providing safe, community recreation spaces. Learn More
- Rexona Breaking Limits Program: since 2021, this program has provided 70 nonprofits across nine countries with tools to break down barriers to movement for young people, while upskilling thousands of coaches in inclusive sports. Learn More
- Sport Together Fund delivered by Beyond Sport: since 2022, this program has provided $200K+ in grants to 14 organizations that are using sport to support displaced and refugee populations, asylum seekers and vulnerable communities. Learn More
- Olympism365 Innovation Hub – a collaboration between the IOC, Beyond Sport and Women Win: launched in 2024, this multi-year program funds and supports cutting-edge projects through grants, educational resources and cross-sector collaboration opportunities to advance sport for sustainable development. Learn More
HIGHLIGHTS FROM OUR NETWORK & EVENTS

• We’re proud to showcase and celebrate stories from the world of sport for social change. Across the year, we published 200+ stories, including 42 features on our global network. Check out 10 of our most highly read stories of 2024!
• In November, we held our annual Beyond Sport United event in New York City, bringing together U.S. professional sport leaders, businesses from within and outside of sport and sport for development experts to “Reimagine Purpose Through Sport.” Read the recap
• In 2024, we expanded our Head In The Game Coaches Training initiative with additional expert facilitators and topics. The series offered new and returning youth coaches sessions run through a mental wellbeing-lens including how to recognize signs of stressors, empowering youth and creating stigma-free spaces. Learn more
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