CRITERIA SPECIFIC TO THIS CATEGORY:
This Award is for:
- Any brand, company or agency that delivered a successful campaign or initiative where sport wasused to address a key social issue
In addition to following Beyond Sport’s Five Basic Principles, the entry must:
- Use sport as a primary tool to achieve the campaign or initiative’s social and business outcomes
- Be delivering meaningful impact toward one or more of the Global Goals
Tip: Learn more about the Global Goals here
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